How to Track Perceptions of a Brand

Gregory: I do work with our social team we look at the analytics and how people are perceiving the brand through sentiment analysis. Our ideal sentiment on like a campaign that we drop or piece of content our ideal sentiment is 50% positive. We're always looking for tension right tension between something unexpected. And, and, and totally, you know, unhinged at times, but, but combining that with something that has to do with health and sustainability.