The Art of Franchise Marketing cover image

Autumn Lew on Building a Community-Focused Franchise Brand

The Art of Franchise Marketing

00:00

How to Ensure That Your Brand Image and Message Is Adopted Properly and on a Consistent Basis

With social media and the need for constant content, we've moved to other sources that allow us to let our people create assets at will. We have provided templates for them, but that doesn't always mean that they're going to stick to the templates, right? "We really don't want to get to a place where we are policing their content," she says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app