
Autumn Lew on Building a Community-Focused Franchise Brand
The Art of Franchise Marketing
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How to Ensure That Your Brand Image and Message Is Adopted Properly and on a Consistent Basis
With social media and the need for constant content, we've moved to other sources that allow us to let our people create assets at will. We have provided templates for them, but that doesn't always mean that they're going to stick to the templates, right? "We really don't want to get to a place where we are policing their content," she says.
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