Heavy social media use is linked with memory deficits, especially in your transactive memory. The sharing and storing of your experiences may actually be altering which memories you keep and which ones you don't. Another result of trapping users in this endless kind of scrolling loop of content is that it can lead to social comparison. We choose those best moments when we are smiling or watching a sunset, out partying with friends, and the other 99%, that's unaccounted for. But we judge people on the 1%. And those comments that I got from a few people actually just really made me realize that idea so deeply for the first time.