McLuhan Returns! Understanding Media Today (Part 1)
The Massage: Presented by The McLuhan Institute
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The Laws of Media
Every technology enhances some human function, enhances, extends. But when we extend to sense m, we kind of numb its its origin - which is a curious thing. When you affect your nervous system, your entire nervous system wel you have a whole lot of sensitivities coming up. And people are keenly aware of this, for instance, when they go blind at a stage in their life,. They find that all of a sudden they are able to hear a lot better. Their sense of touch is heightened. When we affect one sense, it affects them alland we see that in our environment. So a lot going on there. This notion that we are, that each of these new media
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