The Business of Content with Simon Owens cover image

How Axios tries to create truly differentiated content

The Business of Content with Simon Owens

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Do You Have a Deep Dive in Axio?

Ao, think about coverage as cumulative, and think about what links allow you to do. We literally have a link at the end of, i'd say, the majority of our stories that says, go deeper. And sometimes there ware stories in other publications like garrick graff's three thousand word piece on the haway controversy. So will willt we try to provide that depth for a reader who wants it, who wants to get it? But a mdoim that sometimes a short story will leave someone hungry, and if we haven't given them a that, or if we just, you know, failed to put that kind of link on...i'm sure there are

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