
Mark Hanis 'The Ukraine Corporate Index: on which side of the war does your brand stand?'
The New Abnormal
00:00
Taking a Stand, You Can't Have Your Cake and Eat It Too
Sha: There's a vast amount of talk over the last decade about so called brand purpose, with a lot of it being a sort of toxic pomposity. Sha: If you're setting your for certain values, but don't execute on those, you're going to be called out by your employees and certainly by media. Sha: This is not a time to sit on the fence. When we've got emal twitter inster graham, snapchat, tik tack, like we've got, i can't help but wake up and be optimistic that we can get the change that we need.
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