I think we might see a few well known names just kind of fold, you know, that got out over their skis. I don't know, for us specifically, what we want to figure out over the next year is working with influencers. So feels like we were late to the game on that and need to invest in figuring that out.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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