The first business Joe Soelberg bought did $400k SDE. The experience and cash flow enabled a second, larger acquisition.
Topics in Joe’s interview:
- Leaving corporate for a chance to manage P&L
- His toughest pitch was to his wife
- Acquiring a 3D design firm
- Pivoting hard during Covid
- Hiring a manager with a design background
- Acquiring a branding agency
- Difference between branding and marketing
- Retainer model for recurring revenue
- Offering less than listing price
- His hand-off relationship with his businesses
References and how to contact Joe:
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Edited by Anton Rohozov
Produced by Pam Cameron
