Are You Selling to a Consumer?

I'm wondering if there's something to unpack, like the difference between brands who sell to consumers and brands who are in a process of engaging consumers. And how does that sort of map to purpose? An nes, so i guess that the first thing to say is that all of us, through our work, are aiming to get money so that we can live. So whatever way you're reaching out to customers, whatever your business, you're selling something a.