Is This a Good Long Term Strategy Play?

When I think of eyewear and also watches, even though you haven't made a lot of content on it, I think of you. But yeah, you've made a big flagship piece of content around it. Do you think that this is a good long term strategy play for you? It's a risk. We're running the company up in ocean now. More what I'm interested in. And I want this to be a show that's kind of about arguing. All right, let's fight.