I think the reason that people join the trips that we have are similar to the reasons that anybody would go on a holiday or travel somewhere which culturally or geographically is different. I don't know whether there's an extra thrill. There's something special about being in a place where which is super interesting that isn't seen through the prism of tourism. But it's thrilling in a way that you are fortunate and privileged enough to see something that's amazing on this earth.

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