Building a Purpose-Driven Brand: Neil Blumenthal of Warby Parker on Leadership and Social Impact
Hello Monday with Jessi Hempel
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The Birth of Warby Parker: Identifying Market Gaps
This chapter explores the creation of Warby Parker by a group of Wharton classmates in 2008, highlighting their discovery of the expensive eyewear market and their innovative approach to making glasses more accessible through online sales. It details their mission to revolutionize the optical industry with affordable solutions inspired by their previous nonprofit experiences.
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