8min chapter

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Ep 103: Raj Bhakta Created WhistlePig; Now He's Reinventing the Whiskey Industry (Again)

Joe Lonsdale: American Optimist

CHAPTER

The Art and History of Whiskey Pricing

In this chapter, the hosts explore the complexities of pricing their whiskey while sharing humorous anecdotes relating to cultural stereotypes in finance. They emphasize the rarity of their unique whiskey blend, which incorporates ancient French brandies and rye whiskey, and discuss the significance of vintages in both whiskey and the lesser-known spirit, Armagnac. The chapter also touches on the historical dynamics of cognac production and the unique influences of immigrant heritage in shaping the spirits industry.

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