The Journey of a B2B Marketer (Matt Brown Show)
Confessions of a B2B Entrepreneur
Optimizing Tags for Discoverability and Attracting Listeners
This chapter explores the first pillar of promotion for B2B marketing, focusing on the importance of optimizing tags for podcasts, YouTube videos, and blog posts to increase discoverability and attract more listeners over time. It also discusses strategies like reaching out to bloggers, creating lists on platforms, and improving SEO for inbound traffic.
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