Niching Down Doesn't Work: Stop Targeting & Start Attracting
The New Generation Entrepreneur Podcast
00:00
Do Yoga for Men in Their Thirties
Every single service and part of my offering caters to a very specific problem. When we nitch down by just classifyingt the i just ca calld the o g way, marketing becomes harder. You need to be integrated into the brand just as much as understanding their problems. If you're not careful it can hurt your actual product in your programme. It's a mis mash. The the product won't be as good, because you're not actually solving someone's problem. But when i know i'm working with someone who has no time, or has very limited time, feels like they just want to get some alone time,. I can facilitate micro courses that are made sessions that ar
Transcript
Play full episode
