5min chapter

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661: How to “Start from Zero” in Today’s Multifamily Market w/Andrew Cushman and Matt Faircloth

BiggerPockets Real Estate Podcast

CHAPTER

Building Your Brand

Part of running a successful business is building your brand. Brand is not just instagram and facebook, it's how the market views you. One of the things derose group stands for, is transparency. And i'll tell any investor direcly what's going on. Iput it out regularly in our youtube. We put the cameras on inside apartments that have been completely destroyed by tenants. So we talk about the good, the bad and the ugly of this business.

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