Wellness at Work: Beyond the Chair

This chapter delves into the physical discomfort caused by prolonged sitting, particularly back and shoulder pain, and discusses the benefits of stretching and ergonomic solutions like standing desks. The speakers connect health content marketing with effective storytelling, emphasizing the need for diverse, engaging educational content that resonates with consumers. They also explore the importance of tailored communication in promoting wellness products and the challenges individuals face in maintaining physical health amidst setbacks.