How Red Bull used the principle of relativity to shrink their can and grow their sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Innovative Branding and Packaging Strategies in the Energy Drink Market
This chapter explores the cutting-edge marketing strategies of a prominent energy drink brand, highlighting how distinctive packaging helped carve out a new product category. It also examines the changing landscape of advertising agencies and the necessity of viewing marketing through a wider lens that transcends traditional creative efforts.
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