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14min chapter
Doug Kimball - Chief Marketing Officer of Ontotext
Knowledge Cast by Enterprise Knowledge
Unleashing the Power of Graph Technology for Customer 360
The chapter explores the utilization of graph technology to create a unified view of customers through consolidating data from diverse sources. It emphasizes the significance of integrating structured and unstructured data for evolving knowledge bases, enabling precise information delivery. The discussion extends to practical applications in product information management systems, showcasing the advantages of graph databases in enhancing search capabilities and relationship management.
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