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Forward Thinking on the brave new world of generative AI with Ethan Mollick

Forward Thinking

CHAPTER

The Power of Analogies in Market Research

GPT is a computer program that can simulate emotions. It's not sentient, but trained in a way that pushes it to seem like it’s sentient. So you can treat these systems as if they had emotions because you can engender the kinds of responses that a person would if they're anxious, angry, sad. And so say more about this anxiety thing. Not just that. I mean, there's a paper out of Harvard that's really excellent that shows that you can use this for market research and get pricing information from it.

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