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Treasury Secretary Scott Bessent & CC Sabathia 4/28/25

Squawk Pod

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MLB's Evolving Landscape

This chapter explores the expansion of Major League Baseball's partnership with Boardroom and the importance of cultural relevance in sports. It discusses trends in attendance, merchandising, and broadcasting, while also analyzing player narratives and storytelling as pivotal to fan engagement. The conversation highlights the emergence of international leagues and new investment opportunities, underscoring the need for tailored approaches to fan interaction in diverse sports markets.

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