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Introduction
Great start up teams find, discover talent. You must hire people who are undiscovered talents. The reason why is there 's always going to be large incumbents. They would pay more money than what you could afford to prudently spend as a startup. By the time someone is great and discovered, it's very difficult to recruit that person to your start up. Incumbents like google, facebook or your local big company, have much more money to lure them.