5min chapter

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Dr. Robert Malenka: How Your Brain’s Reward Circuits Drive Your Choices

Huberman Lab

CHAPTER

The Reward Circuitry of Memory

CNN's John Sutter is a recovering alcoholic and cocaine addict. He talks about how the reward circuitry is so closely associated with memory systems. How cues associated with powerful experiences develop their own reinforcing or aversive quality. "Every time I go back to Paris, I get cravings," he says of his desire for cigarettes.

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