Coffee with The Greats 
by Miles Fisher cover image

Bob Iger - Executive Chairman of The Walt Disney Company

Coffee with The Greats by Miles Fisher

CHAPTER

How to Manage Creative People

managing creative people is particularly complex for a couple of reasons. They have specific ideas about what it is they are creating, and they don't really want to hear yours. So when you manage them, have to do so with incredible ympathy. One very valuable lesson i learned arlyones, never go small. Never be trivial.

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