Season Hughes: From Defensive to Collaborative Product Ownership

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: Building Team and Customer Connection

A great Product Owner demonstrates deep care for both the product and the team members, understanding their challenges and experiences. Season highlights how exceptional POs actively advocate for customer involvement in sprint reviews and consistently conduct customer interviews, creating a strong bridge between the development team and end-users.

The Bad Product Owner: The Defensive Questioner

Season describes a challenging situation where a Product Owner would respond to team proposals with defensive "why" questions, creating an atmosphere where developers felt they needed to justify their suggestions. This approach led to team defensiveness and reduced collaboration, highlighting the importance of asking questions in a way that promotes understanding rather than creates tension.

Self-reflection Question: How do you ensure your communication style encourages collaboration rather than defensiveness?

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Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

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About Season Hughes 

Season is a strategist and creator who empowers customers and teams to excel. From designing clever, fandom-inspired apparel at Tomorrowland Transit Authority to coaching high-performance teams, Season is passionate about delivering value and driving growth. Now focused on ecommerce success, Season's mission is to turn goals into epic adventures.

You can link with Season Hughes on LinkedIn.