The Other Relating

As human beings, we are far more other regarding than sheep. But the other regarding can be good or it can be bad. We can regard others and pay attention to others because we want to serve them or give them something good. Or we can be other regarding because we're trying to keep up with the joneses, or because we're envious of whatever they have. The whole book ends with this idea of live as if you aresponsibility for what other people want. It raises an ethical question about the way that we do business.