
Why Digital PR is the FUTURE of Search
The Digital Marketing Podcast by Exposure Ninja
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How to Launch a Brand Blast on the Same Day
A brand blast refers to a digital PR campaign that you plan to launch all on the same day. This is also called a simultaneous launch or an embargoed launch. You need to be very clear with them that this is the plan and that no one can go first, otherwise other people get unhappy that they weren't the first to go with it. If there's enough early positive press about your story, that positivity will get more mentions and more positive comments which Google can then pull into their answers as time goes on. The new world of AI generated search isn't something to be afraid of, it's just simply a new set of games that we're playing.
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