19min chapter

RX'D RADIO cover image

E466: The Content Game - Quality vs Quantity with Kyle Traynor

RX'D RADIO

CHAPTER

Evolution of Content Creation and Creator Commerce

The chapter delves into the evolution of content creation from low-fi to high-fi, emphasizing the importance of distribution in capturing market attention. It also discusses the concept of 'creator commerce' and how most creators lack direction and often sell out to bigger corporations. Examples of well-known creators like Logan Paul and Kim Kardashian are used to illustrate strategic brand building.

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