#083: KPIs in the Absence of a Clear Conversion with Amy Sample
The Analytics Power Hour
00:00
Getting Back to the Mission, Is It Really a Proximity?
CNN's John Defterios looks at the challenges of measuring a mission. He says it can be easy to focus on what you can measure, but that doesn't always tell the whole story. The challenge is finding ways to make sure your goals and strategy are aligned with those bigger goals - even if they're tiny things.
Play episode from 18:25
Transcript
