
Vizio: William Wang
How I Built This with Guy Raz
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Vizio's Rise and Strategic Partnerships
This chapter chronicles the emergence of Vizio as a key player in the HDTV market during the early 2000s, focusing on its unconventional partnership with Costco. The discussion highlights the innovative strategies that enabled Vizio to disrupt established brands like Samsung and Sony through operational efficiency and market adaptability. Additionally, it explores the emotional journey of building the brand, culminating in its acquisition by Walmart and the lessons learned about success and team dynamics.
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