Building Your Personal Monopoly with Write of Passage Founder David Perell
Forcing Function Hour
How Do You Create Your Right of Passage?
The right of passage is a new business model that allows people to share their knowledge and turn it into an artifact. The company was founded in 2012 by former advertising execs who were tired of consulting for other companies. It's now one of the most successful ad agencies in the world, with more than $1 billion in annual revenue.
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