Episode 056 — YouTube Red
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The Exclusive Content Angle for YouTube Stars
YouTube is the old world's free to air. For everybody else who doesn't want to subscribe for this premium content that just wants to have something mindless to turn on and watch for a little while, this is it. And you want to put as little friction as possible in between the user and getting to that content. I think that model works best when brand advertisers can reach everybody that you're not influencing that.
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