YouTube is the old world's free to air. For everybody else who doesn't want to subscribe for this premium content that just wants to have something mindless to turn on and watch for a little while, this is it. And you want to put as little friction as possible in between the user and getting to that content. I think that model works best when brand advertisers can reach everybody that you're not influencing that.
Ben and James try to make sense of YouTube Red. Plus, why is Amazon responding to The New York Times now?
This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent.
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