Getting someone a positive result that they want or a transformation is never a bad thing, no matter what. How do you keep bringing back people to you when there's transformation and then they just move on? Like, how do you present your offering in a way that there's a coding component to it? And let's talk about coaching in general. Should coaching be an ongoing forever business? Or is the point of the coach someone that helps you achieve a specific result? Do you view it as something that you do forever?