The Plush Revolution: Toys, Trends, and Technology

This chapter explores the surge in popularity of plush toys in China, focusing on Jelly Cat's innovative marketing strategies that merge local culture with toy design. It discusses the emotional significance and nostalgia associated with plush toys, as well as the emerging technology that enhances the interactive experience for children. The conversation also highlights personal anecdotes, showcasing the joy and comfort that these toys bring to both children and adults.