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EP 77 : Design, Startups & the Creator Economy | Abhinav Chhikara (Founder, 10K Designers)

The Startup Operator

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The Relationship between Brand Design and User Experience

The chapter explores the merging of brand design and user experience (UX) and how it enhances the user's journey. It discusses the importance of hiring generalist storytellers who can effectively communicate the brand's values and products. Collaboration between designers and marketing teams is emphasized as a crucial aspect for successful design outcomes.

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