The Biggest Lever in Performance, Isn't It?

We're going to talk about kind of what's been working, what's not working. And then we'll get into kind of a, speaking of performance, a little bit of the doldrums. We essentially doubled or ad spend in the last few months without doubling creative production. So there's two things, we can just sit back and blame everything going on, and we can blame facebook for a bug. But i think the best way to troubleshoot this performance right now is at least what you can control which is creative processes.

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