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Pop Mart: The History & Economics | Max Levchin, Jim Belosic

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The Rise of Pop Mart: From Character to Cultural Phenomenon

This chapter explores Pop Mart's transformation from a simple picture book character into a leading force in the toy industry, spotlighting its innovative marketing strategies like vending machines. It also examines the significant role of social media in its growth, especially in relation to the popularity of blind boxes and the company's key milestones, including its IPO.

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