Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

581: The secret of top sellers (with Rishi Dave)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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Building a Sales Play to Engage With Accounts

You can be extremely programmatic and actionable in terms of how you do that. So what is a sales play? It's a programmatic coordinated set of marketing and sales actions to achieve a specific goal. Being programmatic is the critical piece to scale. And so like building these and architecting these programmatic sales plays against these specific set of accounts are really important.

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