How to Overcome Reliability in Email Marketing

How do you construct something that still feels personalized besides, you know, mail merge and hey, here's your first name? Well, I mean, at the end of the day, it takes a little bit of work. You really have to understand what are the different pain points that, that, that apply to each of these audiences. And now it's not going to resonate with absolutely everybody,. But it's going to be relevant enough that they're going to care and respond at an predictable, dependable rate.