111 | Geoffrey Gray, Heeluxe: Footwear Science and Research
The Drop
00:00
Is There a Difference Between Asian Fit and European Fit?
Running is so focused on the North American market that a lot of the shoes go, but we're seeing so many Chinese specific brands coming out now. Outside of that though, one of the industries that we work in is work boots. And there's brands that are making boots in Australia and New Zealand and the Pacific Islands for that foot shape. So it kind of goes beyond just gender or nationality into just aligning these two things better.
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