Harnessing SMS for Enhanced Fundraising Effectiveness

Don’t sleep on incorporating SMS, or text messaging, into your future fundraising campaigns. While many nonprofits use this powerful tool it’s growing in popularity and effectiveness, especially with the decline in traditional telemarketing. In this episode of the Go Beyond Fundraising podcast, we talk with Stephanie Drahan, Vice President of Account Management, and David Sachetti, Associate Vice President for Client Strategy, about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns. SMS can function as a bridge between online and offline fundraising by adding an additional touchpoint for donors. Nonprofits new to SMS can start with a peer-to-peer program for smaller audiences, such as event registration, while those with larger audiences may deploy a blast or broadcast SMS campaign to reach thousands. It’s simple to use, less intrusive than other forms of marketing, and let’s face it – almost everyone has their cell phone nearby. Another bonus? It’s easy to personalize and create a one-on-one experience.