Navigating Behavior Change: Insights and Challenges

This chapter explores the complexities of behavior change through the Behavior Change for Good project, initiated by University of Pennsylvania researchers. It delves into findings from a 28-day gym attendance program, addressing the difficulty of sustaining long-term changes and the psychological factors that influence decision-making. Additionally, the chapter examines social dynamics such as bill-splitting behavior and the implications of pettiness in relationships, ultimately linking human cognition with animal learning behaviors.