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85: Screencasting.com Launch Failure

Mostly Technical

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Strategic Content Creation for Educational Growth

This chapter discusses strategies for enhancing visibility and profitability in an educational business specializing in database courses. The speakers emphasize the importance of content creation on platforms like YouTube, exploring effective marketing strategies, audience engagement, and the balance between quality and authenticity. They also address the mental barriers of transitioning to a YouTube-focused approach and the need for consistent, diversified content to capture audience attention.

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