Marketing to Minestates

The vast majority of decisions have to be made at the non conscious level, at the subconscious level. So if i understand what's happening in these moments and understand these psychlogical factors that are influencing you, i can create experiences,. i can create products, i can created messaging that taps into that subconscious. There's 97 % of decisions that are being made. And when you tap into those, you can expand the reach of all your message and expanded the reach of your products. You're tapping into so many more occasions where people are receptive to your new proposition.