In an era defined by global businesses, how can we best account for local regulations and competitive conditions in our growth strategies? Harvard Business School Assistant Professor Alexander McKay looked at the successful and unsuccessful strategies of Uber as it entered new regions around the world. This episode breaks down Uber's unique strategies for entering six specific markets: New York, Bogota, Delhi, Shanghai, Accra, and London.
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets: New York, Bogota, Delhi, Shanghai, Accra, and London.