2min chapter

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Global Growth Needs a Local Approach

HBR On Strategy

CHAPTER

Introduction

In an era defined by global businesses, how can we best account for local regulations and competitive conditions in our growth strategies? Harvard Business School Assistant Professor Alexander McKay looked at the successful and unsuccessful strategies of Uber as it entered new regions around the world. This episode breaks down Uber's unique strategies for entering six specific markets: New York, Bogota, Delhi, Shanghai, Accra, and London.

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