
Thrust and Drag Part 1: A System to Keep Momentum
Idea to Startup
00:00
Why You Shouldn't Do Customer Interviews
We get to see how our founders handle hard and uncomfortable. It's way more comfortable than sending 100 cold emails, or it should be. After a few weeks of customer interviews, we have a great feel for the entrepreneur and their customer. But again, this stuff is uncomfortable, and when there's drag, the answer is to create systems.
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