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Thrust and Drag Part 1: A System to Keep Momentum

Idea to Startup

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Why You Shouldn't Do Customer Interviews

We get to see how our founders handle hard and uncomfortable. It's way more comfortable than sending 100 cold emails, or it should be. After a few weeks of customer interviews, we have a great feel for the entrepreneur and their customer. But again, this stuff is uncomfortable, and when there's drag, the answer is to create systems.

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