We get to see how our founders handle hard and uncomfortable. It's way more comfortable than sending 100 cold emails, or it should be. After a few weeks of customer interviews, we have a great feel for the entrepreneur and their customer. But again, this stuff is uncomfortable, and when there's drag, the answer is to create systems.
Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.