Innovative Approaches to Combat Prejudice

This chapter explores innovative psychological strategies to address prejudice and discrimination, emphasizing communal change over individual focus. The dialogue highlights the complexities of prejudice, including both 'love' and 'hate' biases, and discusses the role of societal narratives in shaping perceptions. Through the lens of a unique radio initiative in Rwanda, the chapter illustrates how storytelling and social norms can effectively alter behaviors and foster intergroup cooperation.