The AI-Driven Evolution of Customer Experiences

This chapter explores the transformation of customer interactions influenced by AI technology, highlighting the speaker’s journey towards establishing a business centered on optimizing customer journeys. It discusses the evolution of search technology, the importance of adapting to AI's impact on consumer behavior, and the shift from traditional SEO practices to strategies that leverage AI insights. Key themes include the challenges of web content accessibility and the emerging need for brands to adjust their approaches to align with AI-driven user intents.