4min chapter

2 Pages with MBS cover image

69. How to Face Resistance: Loran Nordgren, co-author of ‘The Human Element’, [reads] ‘My Grandmother’s Love Letters’

2 Pages with MBS

CHAPTER

How to Make Favorable Comparisons to Break Fixation

When you give people one path, one option, one idea, there is a point of comparison. At least implicitly, unconsciously, they are comparing this new innovative idea against something and it is the status quo. That's a friction against change. And what you might begin to do is start creating points of comparison that break fixation. It shifts fixation away from the status quo and instead gets people to think more about which of these new alternatives do I see as most valuable?

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