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Weapons of Influence #3: Social Proof (Ep. 193)

The Inforium

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Is Social Proof a Good Argument?

Social proof is most powerful when you are similar to the social circle that you're around, or when there's uncertainty. Put a little disclaim around the bottom of every single statement this may be effected by social proof. Notice when you're confused and then ask yourself what your argument is about. And if you need to be rescued, single out somebody. Tell them you're in trouble; tell hem you need help. We will see you in next week's episodestak oemee ieeme!

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